The probably most entertaining toy experience store with escape room, class room for workshops, karaoke box, shooting wall, ball booster, product demos, customized gift wrap paper, birthday boxes, free popcorn at the check-out, instore order kiosk, renting toys, app based CRM program, ...  

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In a growing eCommerce world the attractiveness of the physical location and the connection between offline and online are key drivers for a successful business.